Local Retailer Cinderella Carpet One Explains How Cooperatives Make a Difference

As a local area business and a member of a cooperative, Cinderella Carpet One in Salinas and San Luis Obispo  knows being a member of a buying cooperative is beneficial to business owners and consumers alike. 2012 has been named the International Year of the Cooperative by the United Nations to draw attention and raise awareness around cooperative enterprises.

Cinderella Carpet One is a part of the largest cooperative of flooring retailers in North America. As a member of the Carpet One Floor & Home cooperative, we are able to benefit from economies of scale when making purchases, advertising, merchandising our stores and even training our employees — all while maintaining our autonomy as a local business.

Because Cinderella benefits from our membership in a cooperative, we are able to provide our customers the value they’re looking for without losing the personal touch of a local business.  Our membership in the Carpet One Floor & Home cooperative has helped us remain competitive with big-box stores and survive through a rough economy.  We don’t have to give up our independence, but we still have someone to lean on when we need advice or support.

There are several types of cooperatives. Carpet One Floor & Home is a Purchasing & Shared Services cooperative, but another familiar type of cooperative is a consumer cooperative. Many people are familiar with local food co-ops. There are also producer co-ops like those formed by growers and worker co-ops where the workers actually own the business.

Participating in or purchasing from cooperative businesses helps to keep more money in the local community. Local business owners are more likely to reinvest in the community and donate time to local causes.

Cinderella Carpet One would like to help spread the word about the International Year of the Cooperative and help educate consumers on the benefits of participating in and purchasing from cooperatives. Customers aren’t surprised to find that we offer better service than big-boxes, but they are often surprised that we can give them the same value. 

To learn more about the International Year of the Cooperative visit their website at http://2012.coop and join Cinderella Carpet One in spreading the word about cooperatives at Facebook.com/ChooseACoop.

If you would like more information on the Carpet One cooperative or Cinderella Carpet One, please stop by our showroom in Salinas at 6 Rossie Circle.   
Cinderella is a locally owned flooring retailer serving Monterey and San Benito Counties and our showroom is known for carrying a broad selection of beautiful carpet, wood, laminate, ceramic, vinyl, and area rugs including exclusive brands like Bigelow and Lees. We offer a unique customer experience with the exclusive SelectAFloor merchandising system that simplifies the shopping experience and The Beautiful Guarantee, which guarantees that the customer will be 100% happy with their floor. For additional information or a Free No-Obligation In-Home Measurement call or contact us and see what’s on sale this month.